Tesco has utilized the e-business concept to the perfection and this is depicted by the facts given in the case study. The company was able to penetrate deeper into the customers and have reached a admirable purchase point space in them as well. Tesco utilized strategies effectively and able to outperform through them and they are described as under: -
• Tesco has given a physical space and online space both, this resulted in better trust of people and popularity
• Tesco advertised in house to make the customers shop online and promotes it through them
• Tesco advanced on Home Delivery and wants the people to get the addiction of the service
• Tesco promoted the product online through email notifications, updates, to customers
• Regular promotional offers, special offers to existing customers had developed the brand further
• Categorizing customers in commitment based segmentation gives them the further communication basis and to serve them better
• Event trigger messaging system had resulted in increased sales and development of brand Tesco
THE NEEW NAPSTER CHAMGES THE MUSIC MARKET MIX
Napster is a innovative service which achieved success by a psecial way of locking in customers and giving service to listen music regardless of the hardware they are using.
Approaches which can be utilisesd by Napster for dufferent elelments of Market mix to compete with traditional and online music providers can be as follows : -
-> Provioson of better state of art services to customers and innovating the format being provided to customers by napster
-> Updation and addition of new service to customers from time to time
-> Should try to reach as close to customer and enter as a part of their life
-> Build confidence in people by showing presence near them and supporting them
-> Some physical appearance is also required for the customers to have more belief in Napster, for this Napster may organize road shows, camps, quizes, etc.
-> Should collaborate for affiliate advertizing to promote the brand further
-> Should collaborate with community service providor such as Facebook, Orkut, etc. for sales and marketing
Approaches which can be utilisesd by Napster for dufferent elelments of Market mix to compete with traditional and online music providers can be as follows : -
-> Provioson of better state of art services to customers and innovating the format being provided to customers by napster
-> Updation and addition of new service to customers from time to time
-> Should try to reach as close to customer and enter as a part of their life
-> Build confidence in people by showing presence near them and supporting them
-> Some physical appearance is also required for the customers to have more belief in Napster, for this Napster may organize road shows, camps, quizes, etc.
-> Should collaborate for affiliate advertizing to promote the brand further
-> Should collaborate with community service providor such as Facebook, Orkut, etc. for sales and marketing
7 P analysis of overstock
Introduction
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System under the symbol: OSTK, and can be found online at www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."
Product:
Overstock.com is a general merchandise store with items available in the following categories:
Apparel- This area of the site includes items like clothing, shoes, sunglasses, scarves, belts, gloves, etc.
Books, Movies, CD’s, Games- This is the media part of the site, with literature, VHS films, DVD’s, music, video game systems, pc software games, and more.
Electronics- Here you will find merchandise for sale like computers, cameras, camcorders, printers, scanners, keyboards, even inkjet cartridges and toner.
Home and Garden- The home and garden section includes indoor and outdoor home furnishings and tools, like bedding, lamps, vacuums, cookware, heaters, power tools, etc. You can also buy decorative items, like area rugs, bird feeders, landscape lights, chimes, and others.
Jewelry, Gifts, Watches- Fine jewelry, gift baskets, wine, watches, flowers, and other luxury/surprise items can be found in this section.
Sporting Goods- In this section, you will find things for sale like golf clubs, athletic apparel, goggles, camping gear, ice skates, skateboards, fishing gear, and so on.
Handmade- A unique part of Overstock.com, this section includes hand made items assembled by people from different countries like India, Mexico, Indonesia, Vietnam, China, and other places.
Travel- Here, you can purchase airline tickets, hotels, and car rentals for U.S destinations and around the world. The search function is quick and simple.
Apparel- This area of the site includes items like clothing, shoes, sunglasses, scarves, belts, gloves, etc.
Books, Movies, CD’s, Games- This is the media part of the site, with literature, VHS films, DVD’s, music, video game systems, pc software games, and more.
Electronics- Here you will find merchandise for sale like computers, cameras, camcorders, printers, scanners, keyboards, even inkjet cartridges and toner.
Home and Garden- The home and garden section includes indoor and outdoor home furnishings and tools, like bedding, lamps, vacuums, cookware, heaters, power tools, etc. You can also buy decorative items, like area rugs, bird feeders, landscape lights, chimes, and others.
Jewelry, Gifts, Watches- Fine jewelry, gift baskets, wine, watches, flowers, and other luxury/surprise items can be found in this section.
Sporting Goods- In this section, you will find things for sale like golf clubs, athletic apparel, goggles, camping gear, ice skates, skateboards, fishing gear, and so on.
Handmade- A unique part of Overstock.com, this section includes hand made items assembled by people from different countries like India, Mexico, Indonesia, Vietnam, China, and other places.
Travel- Here, you can purchase airline tickets, hotels, and car rentals for U.S destinations and around the world. The search function is quick and simple.
Products are displayed category wise.
Price:
Company plays on discounted price mechanism, free shipping in US (even on 1st order), international pricing in local currency, etc.
Place:
Promotion:
Various strategies adopted by the company are as follows: -
Newsletters,
Physical Evidence:
Process:
People:
What are the problems that eBay is currently facing? How is eBay trying to solve these problems? Are these correct solutions? Are there any other solutions that eBay should consider?
Problems faced by ebay are as follows:
1.) Secure payment transfer mechanism, various forgery has been identified and recorded
2.) Reliability of the retailers posting their products
3.) Reliability of purchasers for the transfer of payment, also some customers threaten the seller to deliver the products with some few additives against posting some negative feedback for the product
1.) Secure payment transfer mechanism, various forgery has been identified and recorded
2.) Reliability of the retailers posting their products
3.) Reliability of purchasers for the transfer of payment, also some customers threaten the seller to deliver the products with some few additives against posting some negative feedback for the product
Do you think a critical mass of seller needed in order for a company like eBay to survive? What steps should eBay take to ensure this critical mass?
Yes certainly ebay require a separate set of mass which believe in online trading, as majority of people believe in purchasing after touch and feeling, also they doubt transferring the money online and afraid of frauds happening online. No doubt the percentage of people interested and believing in online trading are increasing.
Ebay should ensure the increase in such mass of people by following steps as under:
1.) Should advertise for the remakeover services like rating for vehicles being sold on ebay motors
2.) Assisstance to sellers and purchaser both for the secured transfer of money
3.) Should advertise usage of efficient and secure online payment transfer mechanism and assisstance and collaboration with Visa and MasterCard
Ebay should ensure the increase in such mass of people by following steps as under:
1.) Should advertise for the remakeover services like rating for vehicles being sold on ebay motors
2.) Assisstance to sellers and purchaser both for the secured transfer of money
3.) Should advertise usage of efficient and secure online payment transfer mechanism and assisstance and collaboration with Visa and MasterCard
There is a lot of skepticism out over the world that whether eBay will be able to monetize voice traffic called Skype. What type of risk you see by adding the communication function to eBay?
Yes ebay will be able to and will certainly monetize voice traffic using skype. The Internet users are increasing exponentially over the world ands internet market in penetraitng deeper and deeper in people's daily lifes.
Risks in relation to the addition of voice traffice on ebay can be as follows:
1.) Duplication and modification of voice bits can be done, so trhey must ensure that the voice bits should be transferred using encryption only
2.) Customers are required to have a faster internet connectivity to avail the service, as most services available in developing countries like India, Vietnam, Kenya, Thailand, etc are not so fast
Risks in relation to the addition of voice traffice on ebay can be as follows:
1.) Duplication and modification of voice bits can be done, so trhey must ensure that the voice bits should be transferred using encryption only
2.) Customers are required to have a faster internet connectivity to avail the service, as most services available in developing countries like India, Vietnam, Kenya, Thailand, etc are not so fast
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